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Kim McConnell is a proud Canadian, and is passionate about agriculture, food, youth, and the entrepreneurial spirit.
He was a Founder and the former CEO of AdFarm and led this Canadian-headquartered agency to become one of the largest and most respected agricultural marketing communications firms in North America.
Over the years, Kim led many national and international brand and marketing assignments and has been the catalyst behind many major industry ventures including an initiative to build greater public trust in food and farming.
Kim is also the recipient of many national business awards including ‘Agri-Marketer of the Year’ and the Canadian Youth Business Foundation “Mentor of the Year.” In 2012 he was inducted into the Canadian Agricultural Hall of Fame, and in 2017 he was appointed a Member of the Order of Canada, Canada’s highest civilian award.
Kim is a director on a number of corporate boards throughout North America and has been a director on community organizations including Calgary Stampede Foundation, Canadian Agri-Food Policy Institute (CAPI), 4-H Canada, and the Chair of the Canadian Centre for Food Integrity.
Kim McConnell is a Special Advisor with the Business Council of Alberta, providing expertise on agriculture and feeding the world.