March 29, 2022

The Good Life: What Albertans Want for Their Future

What does a good life in Alberta look like in the next decade?

We’ve embarked on a journey to explore how we as businesses, Albertans, and policymakers purposefully co-create a good and prosperous life for everyone through a competitive, inclusive, and sustainable economy by the next decade.

This report summarizes all our research and engagement work to highlight what Albertans want for their future; the challenges that stand in the way of achieving that future; and the values, attitudes, and beliefs that underpin our aspirations.

The top findings:

  • Albertans want both social and economic prosperity.
  • There are real tensions in the province, but there is more that unites us than divides us.
  • Above all, Albertans want to create opportunity for everyone.


Much is often made about the tensions and divisions in Alberta about who we were, who we are, and who we want to be. However, the reality is that when it comes to what Albertans want in their future, there is much more that unites us than divides us.

Yes, tensions do exist—and we must acknowledge those we work to create not only a vision for our future but our economic framework in which to achieve that vision.

In Chapter 3 of our Define the Decade journey, we look toward this future and explore what it looks like, according to Albertans themselves.

Between August and December 2021, we spoke to thousands of Albertans through our Task Force, Prosperity Advisory Committee, stakeholder interviews, province-wide polling, and focus groups to ask them one question, “What does a good life look like to you?”

This report is the answer to that question.


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