How achievable is a good life in Canada? Less and less Canadians believe it is possible. Only 30% of Canadians feel the country is on the right track and less than 5% believe the next generation will be better off. This means more Canadians believe Bigfoot is real than believe they will be better off than their parents.
It is becoming abundantly clear that Canadians want to see fundamental changes to put our country back on track and build real prosperity again, but where do we start?
BCA President Adam Legge joins Vice President of Communications and External Relations Scott Crockatt in the podcast studio to discuss BCA’s flagship initiative – A Strong Canada. A Good Life. – an election platform that looks beyond partisan politics and shapes a path for our next government to build a stronger, safer and more prosperous Canada for all.
Adam and Scott take a temperature check of Canada’s current economic outlook before diving into the three key ‘pillars’ of the platform – highlighting that Canada becomes stronger when we: Build and Trade, Invest in Ourselves, and Compete and Win.
Scott and Adam also discuss other national imperatives, such as national security, Arctic defense, and navigating a difficult economic relationship with the superpower to the south, the United States.
Tune in for an episode that is sure to give you some Canadian pride and some hope for the future!
In this episode:
- Canada’s economic sentiment and election context
- Challenges in connecting economic growth to personal benefits
- Build and Trade: Leveraging Canada’s natural resources
- Investing in Ourselves: Human capital and immigration
- Compete and Win: Enhancing Canada’s competitiveness
- Needle-moving ideas: Addressing key policy issues
- Strengthening military and Arctic defense
- Urgency and national imperatives
About The Brief
In this series, our host Scott Crockatt explores the big challenges we face as Albertans; celebrates stories of growth, innovation, and prosperity; and discovers bold ideas to make life better for Albertans.
Check us out on social media
Twitter: @BizCouncilAB
Facebook: @BizCouncilAB
LinkedIn: @businesscouncilofalberta
YouTube: Business Council of Alberta

