October 4, 2022

Episode #80: The Brief: Measuring Alberta’s Social Progress Ranking with ATB

When economists or policy makers measure growth or even quality of life and well-being, one of the most common indicators used is GDP, or Gross Domestic Product. And this is a measure of economic growth.

And while our economic success is important to our growth as a province and a country, sometimes GDP doesn’t give us the whole story on our progress as a society.

On this episode, we’re talking to ATB’s Holly Regel, Director of Social Impact Partnerships and Afiba Nyamekye, Director of Data & Innovation about ATB’s Social Progress Index.

Derived from the Social Progress Imperative, Holly and Afiba have been working to measure Alberta’s social well-being and progress beyond GDP as part of the organization’s Greater Good Strategy.

The first company in Canada to partner with the Imperative to create a provincial index, ATB has been working hard to put the Social Progress Index into action, explore the province’s strengths and vulnerabilities and looking into how we can continue to advance broad social progress.  

In this episode:

  • Afiba and Holly’s role at ATB
  • Measuring Alberta’s social progress
  • Understanding GDP and its limitations
  • ATBs Social Progress Index
  • Canada’s social rank in the world
  • ATBs “Greater Good” strategy
  • Alberta’s social progress rank
  • Improving Alberta’s outcomes and embracing opportunity
  • Scaling the Social Progress Index
  • Policy implications of the SPI
  • Using the SPI for ESG reporting and for businesses
  • Inspiration from Define the Decade


About The Brief

In this series, co-hosts Scott Crockatt and Brittany Brander explore the big challenges we face as Albertans; celebrate stories of growth, innovation, and prosperity; and discover bold ideas to make life better for Albertans.

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