Federal policy priorities campaign focuses on providing key recommendations for this pivotal year and beyond
ALBERTA, March 11, 2025 – The Business Council of Alberta (BCA) has launched A Strong Canada. A Good Life. aimed at positioning Canada for long-term economic strength and prosperity. With a focus on three pillars—build and trade, invest in ourselves, and compete and win—the campaign presents targeted, immediately actionable, one-page policy recommendations for Canada’s next federal government.
Canada is on the wrong path and has been for some time. Economic growth is stagnating, productivity is lagging, and global competitiveness and stature are both slipping. As a representative of many of Canada’s top employers, BCA is urging the next federal government—irrespective of political affiliation—to adopt a set of strategic, research-backed policy recommendations to ensure a strong Canada and a good life for all.
“Our goal is simple: to make Canada the best place in the world to live, work, and invest,” said Adam Legge, President of the Business Council of Alberta. “Right now, only five per cent of Canadians believe the next generation will be better off than today. That’s unacceptable. Canadians want a strong Canada. They want a good life. They deserve both. We have the talent, resources, and ingenuity to build a strong Canada, and we need the policies in place to make it happen.”
The campaign outlines ten bold actions that should be implemented with urgency by the next federal government, including:
- Unleash the potential of Canada’s natural resource sector
- Fix the immigration system to meet the needs of the workforce
- Train Canadians for jobs needed now and in the future
- Strengthen Canada’s military, borders, and Arctic defense
- Mandate the elimination of interprovincial trade and labor mobility barriers
- Improve trade with the U.S. and the rest of the world
- Build major projects and infrastructure
- Create a pragmatic environmental policy that balances sustainability with economic growth
- Grow jobs and investment in Canada by focusing on competitiveness
- Make Canada a top-tier technology developer and deployer
BCA invites Canadians to join the conversation, engage with the policy recommendations, and encourage elected leaders to take decisive action.
“With the right policies and the leadership to implement them, we can create an economy that generates good paycheques, supports families, strengthens Canada, and ensures a prosperous future for everyone,” added Legge. “It’s time for Canada to get on the right track.”
For more information on the Business Council of Alberta’s election campaign and policy recommendations, visit : https://businesscouncilab.com/strong-canada-good-life
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About the Business Council of Alberta
The Business Council of Alberta is a non-partisan, non-profit organization dedicated to building a better Alberta within a more dynamic Canada. Composed of the chief executives and leading entrepreneurs of the province’s largest enterprises, Council members are proud to represent the majority of Alberta’s private sector investment, job creation, exports, and research and development. The Council is committed to working with leaders and stakeholders across Alberta and Canada in proposing bold and innovative public policy solutions and initiatives that will make life better for Albertans. https://businesscouncilab.com/.